When it comes to identifying and establishing your brand online, the list is never ending. You have to consider social media, email, community, and then, of course, the actual product or service you’re selling. Gone are the days of “give us a call for more information.” In the age of Facebook, it’s all about engagement,…
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You’ve perfected your online portfolio, booked a client, negotiated a great rate, completed the assignment, and responded to five rounds of revisions. Congratulations! Now, it’s time to get paid. And to get that money fast, you need a professional invoice. Don’t ignore this final (and vital) step in the client relationship by dashing off an…
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LinkedIn hasn’t exactly been celebrated for having ground-breaking design aesthetics or a slick UI worthy of Silicon Valley fame. But, for freelance designers, there’s a good chance it’ll be the network that will land you your next gig. LinkedIn has long been recruiters’ go-to source for tracking down qualified designers for freelance and full-time projects.…
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You know how important social media is for promoting your business and developing your professional image. You’re probably already using Twitter, Facebook, and LinkedIn, and you’re wondering if there’s anything else you should be doing. And, maybe, just maybe, you’re on the fence about Pinterest. If you’ve been thinking Pinterest is just a place to…
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Chances are you know someone who’s left his/her job and gone freelance. It makes sense. Freelancing can offer independence, creativity, wealth, and empowerment. Have you thought about taking the leap? If so, you’ve probably wondered if you’re cut out for such a radical departure from traditional work. Regardless of what you do, there are five…
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You already know stock photography can work wonders for your small business, whether you’re using images for brochures, your website, or designing large scale prints for your storefront. Stock video can add an additional layer of cool to your brand. It can also be a real ‘no brainer’ approach to upping engagement on your website,…
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Designers have different ways of invoicing clients for stock images used in their projects. Money doesn’t always mesh well with the creative process, but for each and every download, someone has to eventually shell out the dough. Here are a few thoughts on the pros and cons of flat rates, mark ups, research and design…
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Healthcare organizations must hate apples. Think about it. The slogan of the apple suggests that eating just one a day “keeps the doctor away.” Real nice, apple people. Most healthcare organizations don’t have that level of built-in publicity. And, with the world’s collective fear of needles being what it is, medical care companies already have…
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Whether you’re a small business, a start-up, or a nonprofit, chances are you’ve considered a few things when it comes to your online persona. Part of that persona includes having an online presence that really speaks to the value of your company and what you represent. Effective websites are crucial to obtaining new donors and…
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