There is often an obvious difference between photos and illustrations. What may not be as obvious is knowing when it’s best to use a photograph versus an illustration in your respective project. The following will provide a solid foundation of the whens and whys of each visual format.
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Before digital image libraries like Bigstock, stock agencies used to mail out massive, printed catalogs showing off their pictures. Crazy, right? The people at ad agency JWT in Cape Town, South Africa had a bunch of these obsolete stock picture books in their office and had an idea. They figured, “Let’s turn these piles of…
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