Let’s face it, we’ve all sat through an uncomfortable presentation (or two) and it’s not because the presenter lacked charisma or good talking points. We’re talking about the flashy deck with too many animations, WordArt icons, and paragraphs of text in 9-point font. No one wants to be that guy. So follow these tips for…
Read More
Running an effective email marketing program is much more than just sending out an email blast once a month to your subscribers. Email marketing is a nuanced marketing channel, and understanding the rules for using effective images in your emails can go a long way towards generating ROI (Return On Investment). Consider these numbers: Email…
Read More
Some designers believe that fonts exist only to be read, not admired. And, yes, it is true that choosing a font simply for its looks may not result in effective website design. If you’ve ever struggled to read a web page written in ornate typography, or white text on a black background, you know what…
Read More
For new freelancers and veterans alike, juggling your income can be a challenge. While the benefits of working on your own are certainly appealing – flexibility, independence, and tax deductions, to name a few – managing your checkbook on an inconsistent income isn’t one of them. That’s not to say that it can’t be done. With a little foresight and some thoughtful budgeting, you can lead a steady, stable life on a freelance income.
These quick tips will help get you started:
Read More
Five Tips to Stay Ahead Photo: © Steve Gardner/Bigstock Studies have shown that more design professionals are turning to stock imagery. From a pragmatic standpoint, this makes sense, as we are facing a tougher economy and must find innovative ways to stretch our budgets. In the spirit of producing more with fewer resources, we’ve listed…
Read More