Consider this: when you email a business contact, client, or colleague, you are essentially presenting yourself and your business in the form of text. You might think that in the era of instant communication, 140-character limits, and TLAs (three-letter acronyms) your email style doesn’t matter very much, but ask anyone who’s ever hit the accidental…
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Running an effective email marketing program is much more than just sending out an email blast once a month to your subscribers. Email marketing is a nuanced marketing channel, and understanding the rules for using effective images in your emails can go a long way towards generating ROI (Return On Investment). Consider these numbers: Email…
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0 0 1 372 2122 Shutterstock 17 4 2490 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:”Table Normal”; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:””; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} The idea of branching out your biz via email marketing can seem…
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First, a little math. Seventy-seven percent of consumers prefer to receive promotional content through email. Ninety-three percent of a consumer’s purchases are affected by appearance. It all adds up to one simple fact; It makes good business sense to use color wisely in your email marketing. Color affects our emotional response so strongly that it…
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Regardless of your project, first impressions count. People take fewer than two-tenths of a second to form initial impression. In the marketing world, people study a headline image for fewer than six seconds, and that’s only if they like what they see. The longer they look at the image, however, the more favorable first impression.…
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We have a new addition to the Bigstock family. Bigstock has partnered up with Constant Contact, a leading email marketing service provider.
With this awesome new partnership, Constant Contact customers now have access to millions of high-quality, royalty-free images when creating their Constant Contact campaigns. Bigstock images can be accessed on their site as follows:
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