That old cliché “never judge a book by its cover” may be true, but it doesn’t mean we can’t judge the actual book covers. And, because eBooks follow different guidelines than print books, there are some key points you need to know to ensure that your digital book looks both appropriate and professional. Here are six essential tips to finding eBook…
Read More4 Great Ways to Add Marketing Videos to Your Photography Site
It might seem like a strange idea to include video on your photography website, but there are many great reasons to do just that. According to Digital Sherpa, 100 million people watch videos online each day, and a whopping 75 percent of them go on to visit the corresponding website afterwards. In fact, watching video…
Read More3 Reasons Why Your Business Needs to be Using Video
With the advent of sites like YouTube, no one can deny the power of video. What’s just as clear is that YouTube isn’t only a site for videos of cute cats and skateboarding fails; it’s a place for companies, big and small, to showcase their businesses to a wide audience of potential customers. In fact,…
Read MoreCHEAT SHEET: HOW TO PICK PERFECT STOCK IMAGES FOR YOUR MARKETING PROJECTS
Regardless of your project, first impressions count. People take fewer than two-tenths of a second to form initial impression. In the marketing world, people study a headline image for fewer than six seconds, and that’s only if they like what they see. The longer they look at the image, however, the more favorable first impression.…
Read More5 Things All Great Stock Photos Must Have
Bigstock has millions and millions of images to choose from, and the variety is truly outrageous. Being specific and using Bigstock search tools can help, but there are also some qualities to look for with human eyes that can help you select some next-level, project-boosting photos. 1. Authenticity Be yourself. There is an increasing…
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