1. Stick With Vector This is my most important rule. When you are designing a logo – stick with vector. It’s easy to forget that a logo used small on business cards and lo-res on websites, may need to be enlarged for a bigger endeavor years later (billboards, for instance). Vector allows you to resize…
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It happens. You come across a Bigstock photo that is just a little too dark for what you need. Or, you might want the image to tint a different color. Fear not. One way you can solve this dilemma is by matching the color of another image to enhance the photo you want. In this…
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Typography is an underrated tool when it comes to boosting your marketing campaigns. Well-designed and appropriately-placed typography can amplify your message while bringing visual interest to your marketing materials. Typography comes in endless styles though, so you must be careful to select the one best-suited to the overall needs of your brand. Here are four…
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Everyone loves free stuff. Put the word “free” in front of just about any other word – candy, movie tickets, trip to Hawaii – and suddenly, our interest is piqued. We’re human and we like free stuff. But what about royalty-free images, and why do they cost money? What does it all mean? Fear not,…
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There are lots and lots of neat little tricks in Adobe software, and some of them are more useful than others. I’ve chopped down Adobe’s long list of key commands for Photoshop, Illustrator, and Indesign into a shorter list that helps me more frequently. After all, the most useful key commands are the ones you…
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Whether you’re representing your brand, blog, business or yourself with a Twitter page, you’ll want to make the most of it. Images can help you do that. It helps to keep specific dimensions in mind while also using images that work well and look good. This article will walk you through some guidelines for optimizing…
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Anyone who has ever written an eBook quickly learns that in the online world, the cover is the single most important way to position the book. Great covers can attract interest and get sales. When people search the Amazon Kindle, Apple iBook, or Google Play stores, they really have no choice but to judge books…
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When was the last time you made a Valentine’s Day card? This year, I sat down and made some quick ones of my own with Paperless Post. Paperless Post is pretty cool. They have all kinds of customizable cards. You can even add your own photos to some of them (you can use royalty-free ones from Bigstock for them too, like I did).
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