Let’s face it, we’ve all sat through an uncomfortable presentation (or two) and it’s not because the presenter lacked charisma or good talking points. We’re talking about the flashy deck with too many animations, WordArt icons, and paragraphs of text in 9-point font. No one wants to be that guy. So follow these tips for…
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In an age where social media rules just about everything around us, it’s easy to get tripped up on technicalities. Take images, for example. You not only need to pick great ones for your social media posts, but you also have to ensure each image is suited for the network you’re working with. And, to…
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Running an effective email marketing program is much more than just sending out an email blast once a month to your subscribers. Email marketing is a nuanced marketing channel, and understanding the rules for using effective images in your emails can go a long way towards generating ROI (Return On Investment). Consider these numbers: Email…
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Do you want to increase the reach of your Facebook page posts without paying for advertising? If so, then you need to take advantage of the post type that gets the highest organic reach—video that is uploaded directly. In this article, we’re going to look at how you can use stock video to boost the…
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Signs, banners or posters: whichever type of large scale print you’re making, it’s important to ensure that it stands out from the crowd—and not in a negative way. To create a print that makes people take notice, you’ll need to choose the right images, colors, and fonts—and you’ll need to fit everything into a balanced…
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Do we really need a reminder to be nice to our own planet? Earth Day (April 22nd) is the day of the year in which all of us earthlings need to get serious and assess our eco-behaviors, both big and small. And then commit to correcting these behaviors everyday. Check out some of our tips…
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Some designers believe that fonts exist only to be read, not admired. And, yes, it is true that choosing a font simply for its looks may not result in effective website design. If you’ve ever struggled to read a web page written in ornate typography, or white text on a black background, you know what…
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That old cliché “never judge a book by its cover” may be true, but it doesn’t mean we can’t judge the actual book covers. And, because eBooks follow different guidelines than print books, there are some key points you need to know to ensure that your digital book looks both appropriate and professional. Here are six essential tips to finding eBook…
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Almost three quarters of all internet users aged 18 and older are using some form of social media, which means that marketers everywhere are consistently looking for creative ways to reach them. SocialMediaExaminer.com and other experts agree that, in 2015, video content will be the social media marketing tactic of choice. With those thoughts in mind, let’s…
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It might seem like a strange idea to include video on your photography website, but there are many great reasons to do just that. According to Digital Sherpa, 100 million people watch videos online each day, and a whopping 75 percent of them go on to visit the corresponding website afterwards. In fact, watching video…
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